In general, helpful and beautiful Pins are most shared on Pinterest. By being more mindful when pinning, you will be able to grow your business through Pinterest. All you need to do to ensure all of the pins on the board are optimized is to follow all of the tips below.
Below is a guide about how to create Pinterest Pins with a high probability of becoming viral.
How to Create High-Performing Pinterest Pins
The question we are asking is, why do some pins go viral and others get lost among a sea of rectangular images? Does it seem possible to engineer virality on Pinterest?
The number of repins some recipe pins have reached or have surpassed a million is quite staggering.
When you stop to think about it, it is actually quite astonishing: a well-crafted little box on a social media network of other little boxes is capable of driving millions of traffic to a website. It is important to note that behind those clicks are real people. A human being who is interested in reading your material and perhaps even making a purchase.
A Guide to Making Pinterest Pins That Go Viral
There are a number of ways to engineer virality on Pinterest, and we have them down to a science. Here are some tips for making Pinterest pins that will capture attention, generate traffic, and assist you in making money. Here are the tips that generate more than 50,000 page views per month for our website.
When we compiled a list of the most popular Pinterest recipes of all time, it got us thinking about how to make Pinterest pins that are highly effective.
There are many bloggers who read this website. Among the things most bloggers wish to improve (aside from their income), the majority would like to increase their traffic.
There are two parts to the reason why you are not successful in making Pinterest images go viral: half is your fault, and half isn’t. Let’s examine the reasons for this.
50% Of the Blame Is on You
There is no difference between repeating the same process and expecting a different outcome.
There is a good chance that you read something along the way that inspired you to carry on (and you have been doing it ever since). What perpetuates this cycle is that whatever you read wasn’t high-quality content, to begin with, so now you’re constantly making the same mistakes. It is easy to think that if you continue to work hard, you will eventually achieve success.
In your mind, you tell yourself that it is a process.
Hopefully, things will improve.
That is incorrect. Do not repeat the same mistakes over and over again.
Reduce the amount of time you spend doing and increase the amount of time you spend learning. It is not uncommon for people to jump into the fray because they are very eager to begin.
You must stop. Observe how others have achieved success. Could you please explain to me what these people are doing that you are not?
Is there anything in particular that they are doing that you are not?
You should not copy others, but at the same time, we should copy each other. In the end, there is a reason that these users have been able to create Pinterest pins effectively and you have not.
Is there anything you can learn from your competitors that you can integrate into your own Pinterest strategy? The success of others can be learned from.
Find out what they are doing and then brainstorm ways in which you can provide them with something different. You need something that keeps your users coming back to you rather than your competitors.
Recognize that you are not an expert in everything. You should be open to the possibility that there may be a better way to do things and flexible enough to adapt. The first step is to recognize that the way you are doing things is not working and that you need to learn what does work instead.
There’s 50% Of the Blame That’s Not Yours
There have been changes to Pinterest.
There is no doubt that it is constantly evolving.
You might be relieved to know that many of these pins were successful primarily as a result of the now-defunct Pinterest algorithms. Prior to the implementation of Pinterest’s sorting algorithm, a pin’s chronological recency was emphasized more heavily.
The probability of a user seeing a pin on their feed is much higher if a pin has been recently saved to a particular board that they follow. In a sense, it constituted a positive feedback loop.
Pins that were pinned frequently (or pins those others saved frequently) were weighed more heavily and were more likely to be displayed. As a result, pins were able to be seen much more widely through group boards.
Unfortunately, the road to virality has become much more complicated in recent years. A great deal of emphasis is now placed on the quality of the pins by Pinterest’s newer “smart” algorithms.
A brand is looking for fresh, high-quality content from users with proven track records (fresh content bias, high click-through rates, account history and followers, landing page quality, and domain authority).
It is interesting to note that Pinterest’s recent focus on freshness in its algorithms may actually make it harder for content to reach the top of the search results.
There is no reason to believe Pinterest images are dead as a means of driving traffic, it simply signifies that you will no longer be rewarded with copious amounts of traffic when you produce low-quality content. In order to pin effectively, you will need to learn what you should be pinning for.
Viral Pins: How to Create Them
The majority of bloggers will need to make their own pins if they are just starting out or have not yet reached the point where they are ready to outsource work.
It is one of the most common mistakes we see bloggers make regarding Pinterest that they undervalue pin design.
You are wasting your time and effort if you create sloppy pins. In order for a pin to go viral, it must be designed in such a way that it will be appealing to the target audience.
In order to increase your click-through rate, you should create pins that are engaging and encourage people to read more.
When creating a pin, what steps should you take to ensure that people are interested in clicking on it?
You must first answer one all-important question: What am I getting out of this?
Based on your pin, if someone is not immediately able to determine what their benefit will be, then they will keep scrolling.
Maybe a pin with the caption “5 Things I Learned While Visiting Italy” would do well. In contrast, a title that is more reader-focused, such as “5 Things to Avoid on Your Trip to Italy,” is likely to perform much better.
Secondly, if you are going to have to make your own pins, you might as well become proficient in the process. We are referring to the pin design. Coordinating texts, colors, images, etc., in order to maximize engagement and click-through rates.
We understand what you are thinking, but we do not possess any design skills!
Believe us, we were in the same position when we first began. In order to create high-quality pins, we had to make hundreds of attempts before we finally cracked the code. However, once we had done so, our traffic increased exponentially.
After mastering the art of design, the next step is to develop an unshakable Pinterest strategy.
(###6 Ways Tailwind Helped Us Build a Six-Figure Side Hustle) https://dollarsprout.com/pinterest-pin-scheduler/###
Using Pinterest More Effectively
It is imperative that you create a Pinterest for Business account and configure “rich pins” if you have not already done so.
If you have a business account, you will have access to analytics and insights that allow you to track how your pins are performing and which ones are driving the most traffic. A rich pin is also available, which enables you to add more details to your pins in order to make them stand out.
As soon as your account has been created, you can begin looking for and applying for group boards.
Despite what we said about group boards not being what they used to be, they remain an important component of organizational management. Visit our strategy guide for information on how to locate and join high-quality group boards.
(###How to Find and Join Pinterest Group Boards [Strategy Guide]) https://dollarsprout.com/find-join-pinterest-group-boards/###
Last but not least, you will need a Pinterest pin scheduler to help you manage your workload. It is not difficult to realize that there is a lot involved in using Pinterest in order to drive traffic to your website once you start using it strategically.
It would have been impossible for us to increase our Pinterest traffic as much as we did without the assistance of our favorite pin scheduler, Tailwind. We can schedule our pins weeks in advance, which saves us hours of time and allows us to concentrate on other aspects of our business.
As part of our pin scheduler, we also receive suggestions on the best times to pin in order to achieve the greatest amount of engagement. You may also find the following tips useful for improving your Pinterest game:
- Acknowledge that what you are doing is not working or that a better approach is possible
- Find out what contributes to a high title CTR (click-through rate).
- Take a closer look at the aspects of a quality pin description
- Regularly produce fresh, high-quality content
- Get a better understanding of human psychology (as it relates to higher click-through rates on pin images, i.e. what colors to include and why people click on pins)
- Find out what topics people are interested in reading
You Can Now Create a Pin And Begin Testing
The reality of Pinterest needs to be accepted.
It is science.
It is a mathematical formula.
Based on the number of clicks and shares on your pins, Pinterest wants to know if other people like your pins. As a result, Pinterest determines whether or not your pin is actually good.
When you repeat the same mistakes over and over again, you will not achieve success on Pinterest, even if your content is of the highest quality.
Take note of the success of others. Follow its example. Make sure your methods are always tested.
