As well as being a social network, Pinterest is also a visual search engine and a productivity tool.
Businesses of all sizes can use Pinterest to market themselves in a unique manner. In addition to being a visual search engine, Pinterest is also a great way to introduce your company to new potential customers.
The reason for this is that Pinners use the platform to find inspiration.
Interested in getting started? Here is a guide to using Pinterest for business purposes. Learn how to utilize Pinterest for business.
Using Pinterest for Business
Think twice if you believe that Pinterest is just for women who are interested in looking at recipes and outfits.
Maintaining physical fitness. Personal. Financial matters. Health.
I would have never imagined that this topic would perform well on Pinterest. It is at least what we initially thought, being males in their 20s who have never used Pinterest.
Regardless of what your business or website is about, you are seriously missing out on a ton of exposure, traffic, leads, and ultimately, revenue if you are not on Pinterest for business.
What were the steps we took in order to grow a Pinterest niche that was predominantly male-centric? Let us demonstrate that to you.
Learn how to use Pinterest for business purposes.
Using Pinterest for Business: The Ultimate Guide to Pinterest Marketing
The following is a list of topics that will be covered in this Pinterest for business set-up guide:
- Set up a Pinterest for Business account and enable Rich Pins
- Organize a “Best Of” board
- Ensure that each blog post is pinned multiple times
- Put your brand on your pins to make them stand out
- Become a member of group boards (the exact tactics we use)
- Use a Pinterest scheduler to automate your activities
- Apply again to the group boards you have not heard from
Performing all the steps outlined in this post will take a few months (if you follow the instructions correctly), but we promise you that the outcome will be worth the effort.
1. Set Up Rich Pins on Pinterest For Business
When building up your Pinterest profile for your website, you want to ensure that you are not using a personal account.
You will be able to create “Rich Pins” with a Pinterest for Business account, as well as access Pinterest Analytics.
It is also possible to pay Pinterest to promote your pins using a business account if you have a little extra money to spend on Pinterest marketing. There is no need for that, but it is an option that may be of interest.
By adding a bold link title to your pin description, you will make your pins stand out just a bit more. The process of getting rich pins is very simple (and free). In order to confirm your website within your Pinterest for Business account, you simply need to follow the steps below.
2. Make a “Best Of” Board
In order to create your “Best Of” board on Pinterest for Business, you will need to have a Pinterest account.
Using this board, you will only be able to store pins that connect to the content on your own website. This is not the appropriate place for pinning other people’s work. It is possible (and advisable) to create a number of other boards in order to accomplish this.
In order to get a sense of what kind of content you are contributing to Pinterest, other users will be looking for this board when looking at your account and deciding whether or not to follow you.
It is highly recommended that you include plenty of keywords in your board description so that users can easily find it.
The ideal number of pins on this board would be approximately 50. It is not a problem if you do not have that many pieces of content. Please refer to the next step.
3. For Every Blog Post, Make Multiple Pins
The importance of this can be attributed to a number of factors.
To begin with, it is always advisable to run A/B tests on your pins.
There is no point in writing the best blog post in the world if we do not feel inclined to click on the pin you have created.
It is a good idea to experiment with different background images, different calls to action (CTAs), and even different keywords in your description.
A secondary benefit of making multiple pins is that it makes it easier to accumulate your total pin count on your “Best Of” board. A decent portfolio of pins is useful when you are applying for group boards, as you will be able to share your pins with members of the board.
The average number of pins I make for an article is two or three.
4. Branding Your Pins Is the Key To Pinterest Marketing
The purpose of branding is to make it as easy as possible for others to recognize your brand and to build a relationship with you. By using it, your business will be able to differentiate itself from others and make it stand out from the crowd.
In Pinterest, branding is primarily presented in the following ways:
- Colors
- Logos / URLs
- Fonts
- Consistent / similarly themed images
- Pin style designs
- The aesthetics
Branding on Pinterest involves attracting an audience and establishing a connection with them. In this way, you can not only build an engaged but also a targeted audience.
You can build brand awareness and connect with an audience by branding your pins. Also, it gives a feeling of trust – like you’re a familiar face. When users scroll through Pinterest, you want your pins to be easily recognized.
For brands, shops, and influencers, branding Pinterest pins is a great idea.
However, brands, shops, and influencers have very different goals than bloggers.
Driving traffic to a blogger’s blog is their primary goal. For brands, shops, and influencers, getting clients, selling products, or growing a following are their top priorities. An engaged audience is necessary for all of these things.
In business, targeted audiences are incredibly important since they frequently have a great deal of interest in the products or services you offer. As a result, it’s often much easier for them to purchase your products or services.
5. Get involved in group boards
Pinterest is at its best when it comes to this aspect. I don’t think the number of followers you have on Pinterest is very important if you do not know this already. Even with fewer than 100 followers, your website can receive hundreds of thousands of visitors per month.
If you would like to be able to help, you should join as many quality group boards as possible. We cannot overemphasize the importance of quality.
What is the process for joining these group boards? It is imperative that you hustle.
In the first step, you should compile a list of boards that you are interested in joining. In order to accomplish this, it is best to examine what group boards some of the top accounts in your niche contribute to. PinGroupie.com is also a good place to search for group boards centered around specific topics.
There will be different ways that each group’s board administrator wants you to apply for their board. It may be that some require that you send an email, some request that you send a direct message, some require comments, and others do not provide any directions at all. Once you have located their contact information, you go into full-on stalker mode and visit their website.
A mass group board application involves a lot of information, so we recommend using a spreadsheet to keep track of it (Name of Board, Date Applied, Comments, Date Re-Applied, Comments). The next step is to get to work and begin contacting each of these individuals once you have your spreadsheet prepared.
You will need to wait a long time to get a response, and most of the time you will never hear from them or be added to their boards. This is just the way things are, and it’s okay. In order to succeed, you must cast the net wide and accept rejection as an inevitable part of the process.
This is an email template that you can use to contact group board owners. Please modify it slightly before sending it:
Hello _________,
I was thinking we could chat and see if you would be willing to add me as a contributor to your ___________ (share the link to the board, there may be several, and this makes it easier for them) group boards.
My website regularly covers topics that would be both interesting and valuable to your readers, including __________, __________, and __________. To ensure everyone benefits from collaborating, we promote and highlight other members of the community regularly.
My Pinterest profile: ____________
My Pinterest email: __________
Thank you in advance,
[Your Name]
Be careful not to overcomplicate the text. You should send them a quick note and provide them with all the relevant information they need so that they can evaluate your profile and decide whether or not to add you to their network.
Before contacting the board owner, be sure that you are following the board and following the board owner.
In order to earn “bonus points,” you must provide some kind of value to the customer. The way you can achieve this is by linking to their website in one of your articles, promoting their content on social media, or doing anything else you can think of that would benefit the other blogger. You will have a significantly greater chance of obtaining what you ask for by doing this.
6. Schedule Pinterest Pins Using a Scheduling Tool
The time you spend on Pinterest marketing cannot be afforded when you are busy building your blog or your website.
Automation plays an important role in this process.
Rather than having to manually pin each of your pins to your group boards constantly (as well as find other people’s stuff to pin), there is software available – a Pinterest scheduler – that can handle all of that for you. Isn’t it awesome?
The Tailwind Pinterest scheduler is my favorite of all the Pinterest schedulers that we have used over the years.
Tailwind’s Smart Scheduling feature is one of the most impressive features. The system will schedule pins in accordance with when your Pinterest audience is most engaged (based on its proprietary algorithm).
Whenever you post a pin, you do not have to worry about choosing the right time. By doing this, your Pinterest marketing efforts will be taken to a whole new level.
It is with great pleasure that we can say that investing in Tailwind has been the best money we have spent so far in our online entrepreneurship endeavors.
As an example of Tailwind’s ROI, we made over $900 in affiliate sales from the increase in traffic the first month we used it (at just $19.99/mo). Up until that point, we had never made an affiliate sale.
As long as you have completed the first five steps in this post, Step 6 is an absolute must-do.
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7. Don’t Be Afraid to Reapply to Group Boards You Haven’t Heard Back From
The fact that you were rejected the first time does not mean you should give up. It is important that you revisit your spreadsheet at least once every few months for the following reasons:
- If you sent an email or direct message to the board owner, he or she might have missed it.
- Back then, your profile may have been unsatisfactory, but now it is much more impressive.
- There is a possibility that they forgot to add you.
You should get in touch with them again regardless of what happened the first time. Nothing stands in your way.
Make sure you do not use the exact same script and be courteous and polite at all times.
Conclusion
It takes time and effort to master Pinterest marketing. However, as we have mentioned before, it is well worth the effort.
Increasing your Google ranking is not going to happen overnight for new websites, but Pinterest can be your secret weapon. One of the best things about Pinterest is that it is actually a really great search engine, disguised as a social media platform. If you are a content creator, this is, without a doubt, the best way to gain recognition.
If we can take a Pinterest account from 0 followers to a monthly reach of 550,000 people in just three months, then anyone can do it.
