There is a common misconception that Pinterest is for DIY moms and brides, where everything is always beautiful and dandy. The assumption is not necessarily incorrect, but Pinterest often goes unnoticed as a practical marketing tool, which is to the detriment of those who fail to invest time in Pinterest marketing.
Throughout this guide, we will cover questions like:
- What are the benefits of using Pinterest for marketing?
- How does Pinterest work?
- What Pinterest marketing strategies should you use?
- Can Pinterest marketing be made automated with the right tools?
To further improve your Pinterest marketing strategy, follow these tips.
The Best Pinterest Marketing Strategy for Growing Your Audience
Want to increase your blog’s traffic and profit with a Pinterest marketing strategy that actually works? It occurred to us that you might be interested. Here are some Pinterest marketing strategies that are currently working, according to one Pinterest marketing expert.
The following is one of the most common questions we receive from new bloggers:
Could Pinterest still be an effective method of driving traffic to a new blog?
What is our response every time? Without a doubt.
There is no doubt that Pinterest is one of the best ways for new (and experienced) bloggers to promote their blogs and drive traffic to their websites.
Pinterest can be used effectively if you know how to use it properly. There has been a change in times, and your Pinterest marketing strategy should reflect this change as well.
You can use the set of strategies below to more effectively market your content throughout the year if you have just started blogging and you are not seeing an uptick in traffic, or if you have been blogging for some time and do not see the results that you would like.
What You Need to Know About Using Pinterest to Market Your Online Business
Bloggers may find Pinterest to be a game changer. It will take you months or years to establish traffic through other methods, however, if you take the time to learn how to use Pinterest early in your blogging career, you can begin to scale your traffic quickly.
For new bloggers, Pinterest can be an absolute powerhouse if used properly.
In order to point you in the right direction, we will review one of the must-do first steps and then take a look at a few of the biggest things you should keep in mind when developing your Pinterest marketing strategy.
First, Make Sure Your Pinterest Account Is a Business Account
It is likely that you already have a Pinterest account. Nevertheless, as a new blogger, you may need to convert your personal account to a business account.
There are no fees associated with using business Pinterest accounts, and they provide useful insights and features such as Pinterest analytics and Promoted Pins.
In addition to Rich Pins, business accounts enable you to show that your site has been verified with Pinterest, which enhances your visibility on feeds.
There is a common misconception among Pinterest beginners that if they share their pins, people will view and click through to their posts. There is more to it than just pretty pictures, and although that is one part of the equation, it is certainly one part of the equation. There is a need for a comprehensive strategy.
The following are three Pinterest marketing strategies:
1. Make Use of Both Group Boards and Personal Boards on Pinterest.
The Pinterest team announced in 2018 that group boards would be de-emphasized. There were rumors that Pinterest group boards were no longer available.
There have been many group boards that have been left or archived. Our Pinterest accounts were tested.
The following is what we found.
Group Boards on Pinterest
Despite the fact that they no longer have as much power as they once did, group boards still send thousands and thousands of pageviews to our blog every month. It is clear, however, that niche-specific group boards perform better than general group boards.
Rather than joining the “Bloggers Pin All” or “Pin Your Best Posts” group boards, join the “Best Money Tips” or “Ways To Save Money” group boards. The more specific the group board, the better.
It is particularly useful for new bloggers to participate in Pinterest group boards. When you are a new blogger, you start from scratch and it is difficult to gain traction without a following. A group board provides you with an immediate opportunity to have your pins seen by a new audience.
Personal Boards on Pinterest
It’s important to remember that a personal board can go a long way, even if you’re just starting out on Pinterest.
You should create personal boards related to the content that you share on your site.
If you have a personal finance blog, you should create boards on topics such as “Personal Finance Tips,” “Investing Strategies,” “How To Save Money,” and “Side Hustle Ideas.”
It’s okay to have a few broader boards like “Money Tips” which is a catch-all for most of your posts, but having super-specific board titles, board descriptions, and keyword-rich pin descriptions really helps your Pinterest SEO.
2. Take Pinterest Search Optimization to The Next Level
An example of a visual search engine is Pinterest. There isn’t a great deal of “social” activity going on on this platform, even though it is commonly grouped together with other social media platforms such as Facebook and Twitter.
For the purpose of marketing your blog on Pinterest, you will create a variety of boards related to the content on your website. After that, you should create eye-catching images to capture the attention of your readers and encourage them to click through to your epic blog post.
When you pin a new pin, it can receive a significant boost in traffic because it is shared across your different personal boards and group boards. Nevertheless, once you have slowed down in promoting it after the initial launch, traffic from Pinterest becomes stagnant.
Pinterest SEO is the best way to capture long-term traffic from Pinterest.
You may be familiar with Search Engine Optimization for Google, but Pinterest is becoming more and more important as well.
These concepts are similar to those used in on-page SEO for Google. The pins you post on Pinterest should be accurately researched and keyword-optimized so that they will appear when users search for them.
Pinterest functions as a search engine, as we discussed above. To make Pinterest understand what we are pinning, we must provide it with some information.
We can give Pinterest a few clues as to what our pin is about by using a few keywords.
The following are the two most important:
- Description of your pin
- Your pin’s title and description
How to Write a Pin Description
It is generally the case that the keyword you have chosen for Google SEO will also work as your Pinterest keyword, provided you have already done keyword research for Google SEO.
If you wish to see what comes up when searching that term, we recommend that you use the Pinterest search engine.
There are related search terms that appear below the Pinterest search bar that are commonly searched with your main keyword.
The following terms are excellent additions to your Pinterest description.
In light of the related terms that came up in the search, here is how we would describe this pin about “direct sales.”
Would you like to receive tips on how to market your direct sales business? There are several ways in which you can succeed with recruiting and selling your products without being salesy or scamming your friends. “Anyone associated with direct sales companies should read this book.”
Did you catch what we did there?
Our keyword (direct sales) appears twice in the list, as well as five of the most commonly searched terms. Consequently, our pin would be more likely to appear when a search is conducted for one of those related terms with the main keyword since it has that keyword in the description.
Pin Your New Pin
When you are pinning your new pin, please ensure that you first share it on your most relevant board. The following is how we would pin a post about making a budget, for example:
- Tips for budgeting
- The best way to save money
- Tips for living frugally
- Tips on personal finance
- Tips on managing your money
After we have addressed the most relevant and specific board, we move on to a more general (but still relevant) board.
It is recommended that you add your new pin to at least five relevant personal boards on your account. Your niche-specific group boards can then be used to share it.
With this process, Pinterest is informed that this pin is all about budgeting, saving money, and personal finance. This allows Pinterest to attribute those keywords to the pin.
Create a list of at least five niche-specific boards that you can pin to your account today if you do not already have them. After that, create descriptions for those boards that contain keywords relevant to the topic using the same procedure we used when creating the description for our pins.
After that, pin 30-50 items to that board or use Tailwind to schedule them. It is recommended that you spread out your manual pinning over time if you are doing so manually. It is not advisable to pin all 50 pins to the same board at once.
New Pin Creation
As a result of the most recent Pinterest update, they are favoring new pins. You may want to add new pins to a new blog post, add new pins to an old blog post, or even update old pins with new descriptions.
As a result of this algorithm change, Pinterest is encouraging newer content to be posted on its platform.
We prefer to create Pinterest graphics using Canva since it allows you to save templates. As part of our website development process, we have created several templates. Now, when we publish a new blog post, we can simply pop in a new image and write some text, and we will have a new pin ready in no time at all.
Typically, we recommend making 3-5 graphics per post and then testing which are most effective. It is recommended that you create 10 or more pins for your pillar articles on your site or posts that do extremely well so that you can maximize traffic to those articles.
Top 4 Pinterest Approved Schedulers
By scheduling Pinterest pins, you are not only saving time, but preparing your Pinterest marketing calendar as well. To choose the best scheduling tool for your business, you must consider your biggest struggles. Depending on the situation, it could be time, planning, structure, remembering to pin, or analytics.
Check out one of these 4 top scheduling tools if you need to schedule your content to save time and energy, or to be more strategic with your Pinterest marketing efforts.
When it comes to Pinterest scheduling, Tailwind is our top choice. With its easy-to-use scheduling options, it’s the fastest and most convenient. Tailwind’s founders first used Pinterest in 2011. In addition to Pinterest scheduling options, Tailwind is also an official Instagram partner and Instagram scheduling tool.
Planoly was founded in 2016 to simplify social marketing. This tool was originally designed for Instagram scheduling, but now it is available for Pinterest as well. For beginners, this is a great platform, but it can be difficult to schedule more than a few pins at a time.
One of Pinterest’s newest scheduling tools is Canva. Canva started in Australia in 2012, and now they have expanded into Canva Pro, which includes Pinterest scheduling. From Canva, you can easily create a static pin or video pin and schedule it straight to Pinterest.
Founded in 2014 as the first Instagram scheduler on the market, Later has grown into the #1 scheduler platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 4 million users, Later is an Instagram Partner as well as a Pinterest Marketing Partner. Later is also one of the schedulers that are approved by Pinterest.
3. Promoted Pins: Get to Know Them
Pinterest filed for an initial public offering in early 2019. Currently, they are listed on the stock market.
The question is, however, what does that mean for us as pinners?
The shareholders of Pinterest control the company, just as they do with any other public company. It is the natural desire of all shareholders to see their investment return a profit. The result of this will be an increase in Pinterest advertisements (also known as Promoted Pins).
Don’t let this scare you away from Pinterest, it is still a powerful source of organic traffic.
We have learned a few tricks from thousands of dollars in ad spend if you are interested in diving into Promoted Pins.
Traffic Campaigns Are a Great Place to Start
You are only charged for direct clicks to your website when you use traffic campaigns. It is possible to get clicks for less than $0.10 per click due to repins, but it is not as common as you might think. You will not be charged for any clicks that result from repinings of your promoted pin.
Bid Low to Start
The cost per click should be somewhere between $0.10 and $0.15. In the event that Pinterest is showing your ads in such a quantity that your budget is maxed out, then it is best to leave it. You may wish to raise your bid a few cents at a time if it is not competitive enough.
Ensure That You Have a Clear Goal in Mind
What type of ad campaigns are you running for conversions: email opt-in pages, affiliate blog posts, or retargeting sales pages to close more sales? Prior to beginning your campaign, it is important to have a plan in mind.
Pinterest marketing can be beneficial for long-term results and fits into a wide range of acquisition funnel stages. A Pinterest marketing strategy can help you drive people directly to the “buy” stage of your sales funnel.
You should treat Pinterest as one of the biggest search engines on the internet. Also, it represents the social platform where content has the longest shelf life. Having a Pinterest marketing strategy and using Pinterest ads are all great reasons why your business should be on Pinterest.